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AccentIT is a market leader in the provision of Web Services. Serving thousands of customers worldwide and facilitating an ever-increasing number of e-commerce transactions every day, AccentIT has established itself as one of the leading Web Services companies in Australia. AccentIT has established a strong presence through acquisition, integration and organic growth. AccentIT provides locally based sales and technical support for its Internet services across Australia, and provides Web Hosting services to customers in more than 170 countries.
AccentIT's significant scale in both Web Hosting and Managed Co-location allows the company to provide robust, high-quality, and expandable service platforms to meet customers' Internet needs. AccentIT intends to further enhance the value of these platforms by developing, both internally and through strategic vendor relationships, enhanced-value product and service offerings to continue to address ever-diversifying customer demands.
AccentIT has also established a sales and marketing engine that is driven by:
- Direct sales through its sales professionals.
- Indirect sales through a large volume of resellers.
- Preferential marketing agreements with leading Internet on-line companies.
- Private label and co-branded distribution relationships with major telecommunications companies.
- Market Opportunity
AccentIT's business strategy of combining international scale with local presence was specifically developed to serve the needs of the business market. In formulating its business strategy, AccentIT concluded that large, International Web service providers lacked local presence to provide customised, hands-on support, while the smaller, local Web service providers did not have requisite scale and resources to provide a full range of services at an acceptable quality and price level.
AccentIT has a competitive advantage in serving these business customers because it has combined the technical expertise and hands-on support provided through its local sales and technical personnel and with the quality of its operational infrastructure.
While Web Hosting and Managed Co-Location constitutes the predominant services offered by AccentIT today, businesses are increasingly looking for enhanced-value products and services that allow them to further leverage the power of the Internet to expand markets, increase productivity and reduce costs. AccentIT's large existing customer base and strong, balanced position in Web Hosting and Managed Co-Location gives the company a competitive edge in offering these value added services.
Internet connectivity and enhanced Internet services (including Web hosting) represent two of the fastest growing segments of the telecommunications services market. Total ISP revenue in the United States is projected to grow from $4.6 billion in 1997 to $18.3 billion this year, according to International Data Corporation (IDC), an independent company that prepares market studies relating to the Internet. Also according to IDC, enhanced services (including Web hosting) is the fastest growing segment of the Internet services market, growing from approximately $352 million in 1997 to more than $7 billion in 2000. As business users of the Internet adopt enhanced services, they also require additional bandwidth and Web site functionality to support their expanded use of the Internet.
Often these companies find an outsourced solution more cost-effective, because they typically lack the technology expertise, IT resources, capital, personnel, or ability to bear the time-to-market and operating risks to install, maintain and monitor their own Web servers and Internet connectivity. Small- and medium-sized businesses generally seek an Web Services company with locally based personnel who are readily available to respond in person to technical issues, who can assist in developing and implementing the customer's effective use of the Internet, and with whom they can establish a stable and long-term relationship.
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